New Project Application

Project Purpose
Please explain why you need this project or website and what you hope to accomplish as a result. Please be liberal with your details and as specific as possible. Disregard anything that doesn't apply.
Business Overview
Tell Me Your Company Name Here
What does your company do? What are the products and services you offer?
Who are the decision makers for this project?
What's the budget for this project? Be honest and I will tell you what I can and can't do.

Who is this for? Who is your target audience
Describe your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?
What are the top 5 reasons your ideal customer will visit your website?
EG: research product information, get contact details, ask questions about services, pricing
Design Concept
How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?
Do your competitors have websites? If so, list them here so we can make sure yours is better 🙂
Tell me about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?
Are there any other websites in particular that you like the design of? Why?

What Does Success Look Like?
If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.
Did I miss anything? Add more details here.
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Project Purpose